No wonder everyone stopped posting

Our friends got placed next to content creators.

On most platforms, a photo from your weekend sits in the same feed as content made by someone whose job is to make content. There’s a whole industry built around optimizing posts, maintaining an audience, building a personal brand, and getting engagement. Your post is measured the same way, with the same counts, and competes for the same attention.

No wonder people post less, and less honestly, than we’d like. Of course your life doesn’t look as interesting. Of course you’re not as good looking, or whatever it is. The place where you used to just be social with your friends is now a big business.

I wrote about the breakfast photo and why people have stopped sharing ordinary things. We think sharing a feed with creators is a big part of why, and that without it, people would probably share more, like they used to.

People who create content for a living might need to be in those spaces, and one day we hope to address that in the Bonafide ecosystem. Right now, I’m talking about ordinary people who share alongside all of it.

A Pool, on the other hand, has nothing to compete with. There’s no algorithm that ranks your photo against anyone else’s, no public count that tells you how it did, and the only people who see it are the ones you invited. You don’t have to be interesting to strangers. All you need is something you’d like to share with people who know you.